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Worthyway , established in 1986 with over 30 years of history, is an expert and leading supplier in tableware, particularly specializing in wedding dinnerware. Our mission and vision are to bring Chinese porcelain to every person and every household, let people enjoy the beauty of dining. Till now, we have provided exquisite porcelain tableware to over 60 countries and regions worldwide, including Turkey, the Middle East, Russia, Egypt, Europe, and North America, making us one of China's top supply chains.
As our business expands, our production scale continues to grow. We have gradually developed from one production base to five modern porcelain tableware production bases located in Heyuan, Guangdong; Liling, Hunan; Bobai, Guangxi; Beiliu, Guangxi; and Huairen, Shanxi. The total factory area exceeds 500,000 square meters, with a total investment of over $150 million.
Worthyway is a learning organization committed to continuous learning and innovation. We have evolved from a single trading company to an integrated production and sales company, and now to a strong supply chain and marketing consultant for our customers. We are dedicated to creating comprehensive porcelain tableware brand marketing solutions customized to our customers. We not only encourage our employees to continuously explore new knowledge and skills to adapt to the ever-changing market demands, but also have a professional external consultant team. They possess deep industry knowledge and keen market insights, enabling us to provide end-to-end, point-to-point one-stop solution services, from market research to supply strategy formulation and marketing plan implementation. This is most suitable for companies with strong sales capabilities but weaker brand planning, marketing, and design development capabilities.
We not only provide competitive products but also help our customers effectively achieve their business goals and win in competition.
Introduction of Worthyway
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The Dinnerware Expert And Leading Supplier
Company History
1986
Shenzhen Nanpeng Co., Ltd. established.
1996
Renamed to Shenzhen Worthyway Industrial Co., Ltd.
1999
Established Dubai Worthway General Trading L.L.C.
2000
Guangdong Evershine Porcelain Co., Ltd. founded.
2002
Super-white wedding dinnerware Launched by Evershine .
Guangxi Xinfuyuan Co., Ltd. established.
2009
Introduced La Luna Bone Porcelain.
2018
Established Shanxi Renzhong Home Products Co., Ltd.
2023
Launched Ultra Lite Bone China collections
2024
Launched Pearly Porcelain collections;
Established a large-scale decal firing factory in Guangxi.
Swiftly identify trends and consumer preferences with sharp market insight
01
Keen market insight
Our consultant marketing and supplying capabilities can resolve your current product issues and customize brand marketing strategies for the next three years
Why Choose Worthyway？
Customize brand marketing strategies basing on customer market position and circumstances
02
Precise strategic planning
Rapid implementation and timely delivery of product solutions through robust supply chain integration
03
Strong supply chain integration
Do you possess deep expertise in design but lack a thorough understanding of supply chain ? Or do you know supply chain very well, yet are difficult to see through clearly the true needs of consumers?
Are you a marketing expert who understands consumer psychology, yet encounters challenges in effectively communicating brand values and transforming them into consumer experiences?
Do you face the following challenges?
Do you understand consumer psychology and can shape brand appeal, but feel overwhelmed when searching for and matching the most competitive supply chain?
Current supply resources can address your product issues but fall short in crafting a tailored, comprehensive marketing strategy for you?
SOLUTION
